Introduction

SetPay rewards concert attendees for tracking a concert’s setlist. Earn SetPay (SET) Tokens by keeping track of what songs are performed tonight. SET Tokens unlock cool artist-related rewards including merchandise, tickets, backstage passes, and digital collectibles (NFT).

Goals

Business Goals

🩵 Increase User Engagement
Encourage users to actively participate in tracking setlists and voting during concerts, thereby increasing overall user engagement on the SetPay platform.

💸 Monetization through Partnerships
Provide opportunities for partnerships with artists, venues, and sponsors, leveraging the voting flow to create new revenue streams through collaborations and sponsorships.

User Goals

💰 Support Favorite Artists
Contribute to the fair compensation of your favorite musicians by accurately tracking and confirming the songs performed during a concert, ensuring songwriters are paid fairly.

🎁 Earn Rewards
Effortlessly earn SET Tokens and redeem them for exclusive rewards like merchandise, tickets, backstage passes, and digital collectibles.

Starting Point

I've started our collaboration with my client with a call about redesigning their initial version of SetPay Music. After inviting to Figma file I've that the UX wasn’t very great, and it didn’t have the best looking UI either, and they were aware of this. Stack holders have feedback and they asked me to improve product to the next level tword their goals.

The first version of SetPay (key screens), will dive deeper in each in rest of this case study

User Flow

I Identified the journey of user through the app. In order to become easier to understand I remove details from Level 1:

Level 1: Overview

Level 2: Detailed flow

Redesign

I start with wireframing to pressent new ideas and explore possible solution for current UI/UX challenges we have.

UI Design

After exploring and get feedback from wireframes, I dive in to UI design. First I createed a moodboard and here is the first iteration. Since our users are almost eldery users and they prefer minimal and easy to use interface.

I stick to default iOS components and apple guidelines inorder to fimilarize experience for users.